Front Row Luxury

Front Row Luxury is a boutique consultancy and advisory firm focused on luxury goods. We leverage on our extensive global network and profound luxury branding experience to create the best possible solutions for our select group of clients.

Front Row Luxury helps brands with to-market strategies, branding, product architecture, operational excellence and commercial strategy. We are a niche, full-service consulting practice working closely with our clients to help them achieve their best.

Front Row Luxury also manages equity investments in aspirational luxury brands, new or established, to develop their commercial potential, expand their distribution network, and promote their development opportunities.

Misa Zahar

personMisa is the Managing Director of Front Row Luxury, a subsidiary of the Front Row Group of Companies. Misa has over 15 years experience in the consulting, luxury and retail industry, previously holding senior positions at Alfred Dunhill, Louis Vuitton, Accenture and her family retail fashion business. Misa has an in-depth knowledge of luxury brand management, operational excellence and retail best practices. Her career with global leading luxury groups has seen her work extensively in the UK, Europe, the US and the Middle East.

Misa holds an MBA from London Business School and Masters Degrees in Law from the London School of Economics and the Université Panthé on Sorbonne in Paris. She speaks four languages fluently: French, English, Arabic and Italian, and has a good understanding of German. Misa is honoured to be a Trustee of the Adnan Jaffery Educational Trust ( ). One Degree mentors and empowers GCSE students from disadvantaged backgrounds by developing their self-belief and transforming their academic performance.